26/10/2021 Bartenders have hand-picked these 9 treats to add to your stock this Halloween which is sure to add that spooky touch to your bar/restaurant.
October 31 every year is a day when we are simply trying to find a reason to relate any and everything to something spooky. It’s that time of the year when brands can relate to the masses by creatively leveraging the festive spirit.
The year-end also signifies the beginning of the holiday season, which is prime time for spirits sales as people are looking to spend some quality time enjoying good food and liquor with friends and family.
From the Los Angeles Halloween Pub Crawl to the Haunt & Flaunt Halloween Rooftop Party in Chicago, you can be sure of 1 thing, people are out for fun, and they’re looking for something to drink.
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This is the perfect opportunity for spirits brands to tap into the drinks culture surrounding Halloween by relating to their audience’s demand. In such a scenario, the packaging does play a pivotal role in a brand grabbing the drinker’s attention.
That is why renowned Bartenders have come up with these 9 amazing treats to add to your stock this Halloween which is sure to add that spooky touch to your bar/restaurant.
1. The Sexton
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ABV: 40%
US Retail Price: $29
Produced in Country: Ireland
Website: The Sexton
2. Bacoo Dominican Rum
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ABV: 40%
US Retail Price: $18
Produced in Country: Dominican Republic
Website: Bacoo Rum
3. Devil's Share American Whiskey
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ABV: 46%
US Retail Price: $69
Produced in Country: United States
Website: Cutwater Spirits
4. Italian Spritz
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ABV: 0%
US Retail Price: $36
Produced in Country: United States
Website: Lyre's Spirits Co.
5. Kraken Black Spiced Rum 70 proof
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ABV: 35%
US Retail Price: $25
Produced in Country: Trinidad and Tobago
Website: Kraken Rum
6. Veneno Single Estate Reposado Tequila
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ABV: 40%
US Retail Price: $50
Produced in Country: Mexico
Website: Veneno Tequila
7. 1800 Cristalino
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ABV: 40%
US Retail Price: $65
Produced in Country: Mexico
Website: 1800 Tequila
8. Leyenda de México
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ABV: 40%
US Retail Price: $80
Produced in Country: Mexico
Website: Vinos y Licores Azteca
9. Numbskul
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ABV: 15%
US Retail Price: $16
Produced in Country: United States
Website: Numbskul
How these spirits were reviewed:
These spirits brands were reviewed by top bartenders and on-premise buyers on 5 parameters that are most important for any brand to provide value to their customers.
1. Mixability
How well the product is blended or combined for your cocktails.
2. Balance and Versatility
Balance of the spirit refers to the flavor and aroma. A well-rounded, full-flavored, and balanced spirit is a much more desirable stocking option for the back-bar.
3. Taste, Mouthfeel, and Finish
Physical sensation drink creates in the mouth, including the tongue and the roof of the mouth. The sensory impact of the spirit after it has been swallowed (or spat).
4. Package
Creative design, label quality, label details, back-bar appeal, and functionality (including shape, size, weight, and ease of pouring) should be considered.
5. Value
The objective is to understand how a particular spirit is priced and what value it offers, Greater the quality offered for the price, the greater the value score should be.
Each category is given a score out of 100 first and then a separate weighted score will be given for each of the parts of the judging process. The scores will be added up to give a final score from which individual prizes will be awarded. Entrants will be able to see detailed feedback on each criterion which will help them trade feedback.
Want to get your spirits brands reviewed by the nation’s top bartenders and on-premise buyers?
International and domestic spirits brands are invited to register, to take advantage of the early bird pricing that is on right now. Here is how to enter.
