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How the Anti-Alcohol Lobby is Affecting Consumer Behavior and What the Wine Industry Can Do About It

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23/01/2024 Neo-Prohibitonist forces are at work, spreading incomplete and often misleading information. The wine industry needs to push back, advocating for the positive attributes of wine while encouraging moderate consumption.

The discussion will feature Gino Colangelo, President of Colangelo & Partners. The talk will be moderated by Sid Patel, CEO of Beverage Trade Network. In this talk, Gino will share key findings of current research (commissioned by his agency in partnership with Wine Opinions) on consumers' attitudes toward health and wine.  He will also discuss potential responses by the wine industry to the Neo-Prohibitionist challenge as well as the overall competitive challenges -- and opportunities -- facing the wine industry.

When: February 6, 2024, 11 am to 12 pm EST 

Where: Zoom Link (Online) 

Subject: How the Anti-Alcohol Lobby is Affecting Consumer Behavior and What the Wine Industry Can Do About It.

Gino founded Colangelo & Partners in 2006 after spending over 10 years in global communications and 10 years running his own retail business, a unique experience in the agency world. Gino is most proud of the team at Colangelo & Partners, the growth of individual employees, and the partnerships the agency has built with our prestigious, global family of clients.

Colangelo & Partners, an integrated communications agency renowned for its innovative campaigns and industry expertise in wine and spirits, proudly acknowledges a diverse range of awards and achievements among its clients to close out 2023. These successes have garnered notable recognition in well-established publications.

Sid Patel, the CEO of Beverage Trade Network, is a dynamic and visionary leader in the beverage industry. With a wealth of experience and a keen understanding of the intricacies of the global drinks business, Sid has played a pivotal role in transforming the Beverage Trade Network into a leading platform connecting professionals across the beverage trade. Beverage Trade Network owns and operates various media assets, trade shows, and competitions around the world. Some of the names include London Spirits, Wine and Beer Competitions, International Bulk Wine and Spirits Show, USA Trade Tasting, Sommeliers Choice Awards, Bartender Spirits Awards, Paris Wine Cup, New York Drinks Guide, Sommelier Business.

You can RSVP for the webinar here. Once you RSVP, USATT will send you the Zoom call details. Attendees will also be able to ask Gino direct questions as there will be a 10-minute Q and A. You must register before January 31, 2023, to get into this webinar session.

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