The 2025 Bartender Spirits Awards (BSA) is gearing up for another incredible year of recognizing excellence in spirits tailored for the on-premise industry. For those looking to get a sneak peek at some of the top contenders, the USA Trade Tasting (USATT) presents the perfect opportunity to experience early entrants firsthand.

Why Attend USATT?

USATT is a premier industry event that connects importers, distributors, retailers, and on-premise professionals with brands that are looking to expand their presence in the U.S. market. This year's event is set to take place in Chicago, bringing together some of the finest spirits from around the globe.

Discover Award-Worthy Spirits

The Bartender Spirits Awards is designed to evaluate spirits from the perspective of the on-premise trade, ensuring that the selected products excel in mixability, taste, and overall quality. Early entrants into the 2025 Bartender Spirits Competition will be showcased at USATT, offering a first-hand opportunity to sample some of the spirits that are already making waves in the industry.

What to Expect at the Tasting?

Attendees at USATT can expect to Taste early entrants into the 2025 Bartender Spirits Awards, including craft, premium, and international brands that have been hand-selected for their excellence.

While the final results of the 2025 Bartender Spirits Awards will be announced later in the year, some standout spirits have already begun to capture attention. Whether it's an innovative new gin, a bold whiskey, or a refined tequila, the early entrants showcased at USATT will give attendees an exclusive preview of some of the best upcoming spirits for bars and restaurants.

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Join Us at USATT and Experience the Future of Spirits

If you're in the trade and want to stay ahead of emerging trends, attending the USA Trade Tasting is a must. Don’t miss this opportunity to discover award-worthy spirits before they hit the market, connect with industry leaders, and gain valuable insights that can help shape your beverage program.

See you in Chicago for an exclusive first taste of excellence in spirits!

Also Read:
A Personal Message from the CEO of Bartender Spirits Awards
America’s top bartenders on why enter your spirits in the Bartender Spirits Awards?
Bartender Spirits Awards Announces Press Partnership with Beverage Master Magazine